Nynas to shift focus to European market
Nynas has announced plans to transform its business model, focusing on customers in the naphthenics and bitumen market in Europe while also seeking to improve efficiency.
Nynas will focus on four strategic sustainability areas: product development, environment and climate change, health and safety as well as people and society.
“The new Nynas will be more customer-centric, adapting and tailoring production capacity to the markets we serve. Since we will be closer to our key customers, they can count on us for their future supply,” says Stein-Ivar Bye, Nynas Chairman.
Direct sales activities will be concentrated on core markets in Europe and selected other markets and segments.
“After nearly 100 years of deep experience in the market and recent years of volatility, the next innovative chapter includes being the first-choice partner for our customers, focusing on key business areas, and driving the sustainability of societies,” comments Stein-Ivar Bye.
In the Nordics, the Baltics and the UK, Nynas will create a more efficient operation based on high-performing products and an optimised supply network. Customers within these prioritized markets will continue to be supported by local Nynas representatives.
“The planned and announced changes represent a major, strategic and exciting transformation journey for Nynas which will strengthen our business and respect as we transform over the coming years. We will continue to work closely with our customers and other stakeholders as we progress our transformation,” ends Stein-Ivar Bye.
Source and image: Nynas
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